In today’s world, your potential customers are increasingly drawn to companies that care about more than just their bottom line.
For example, The Strength of Purpose study surveyed over 8,000 individuals across eight countries and asked them to rate over 75 brands on their perceived strength of purpose.
The study revealed that brands perceived as having a true and noble purpose were:
- 4 times more likely to purchase from the company
- 6 times more likely to protect the company in the event of a misstep or public criticism
- 4.5 times more likely to champion the company and recommend it to friends and family
- 4.1 times more likely to trust the company
A way to increase customer awareness and loyalty for your business is to consider The Noble Edge Effect. This effect is a phenomenon in which companies are rewarded with tremendous respect, leading to profits when they demonstrate social responsibility that consumers consider genuine.
By aligning your business with a non-profit, an entity driven by a dedication to a cause, you not only help your community, but your business can tap into The Noble Edge Effect and reap the rewards.